'Preferably White Lady' Job Requirement Offends

If ever I was to give an advertising class, I would definitely use Ikulile Initiative Enterprise advert in the Post on 17 August 2015 as an example of how not to advertise. For a company that wants to recruit individuals it really has an idea of what type of candidates they are looking for. They just fell short of providing a sketch of what the preferred employee should look like. Perhaps the most disturbing thing of this job advertisement is the PA to the CEO position that stated that "Preferably a white lady". Now I am definitely sure this was not affirmative action that people talk about. This has sparked social media into an uproar but is it necessary?

I am sure that Ikulile must by now have realised this was a grave error, but let me just imagine why the PA to the CEO should preferably be a white lady. The first theory is that the CEO thinks a black, brown, yellow, purple or green lady is not as competent as the white lady. Second theory, the CEO who I am presuming is white does not want to work with any other person outside his race. Third theory is that the CEO wanted to ensure some diversity into the work environment. My fourth and final theory is that the person who wrote the advertisement did not have the write vocabulary to write the advert appropriately. Therefore, instead of saying preferably female they meant females are encouraged to apply or instead of white lady it should have been.... Okay I have no alternative for this one. None of these theories warrant the placing of the advertisement.

This advert has disgusted many people on social media making their anger known. They have vented their annoyance on all know social media platforms. They have called for the crucifixion of the company that placed the advert. They have called upon the labour officers, the minister of the Ministry of Labour and even the president to do something about it. On the other hand, I am failing to get offended. I am trying so hard to join the band wagon of condemnation of this advert but my emotions are not just been stirred. The reason is not that I condone the wording of the advert but rather whether this is even a genuine company worth my anger. There are many question marks that cause me to doubt the authenticity of this company, if anything it might be a scam. I highlight the reasons below:

• Email address- bonsebese@gmail.com. Most companies worth their salt will not be using gmail as their official email address.

• It wants to offer housing empowerment to civil servants and ordinary Zambians. So civil servants are some extraordinary Zambians? They are clearly targeting civil servants who have a steady flow of monthly income.

• The estate development fee of K20,000 (minimum) is rather suspicious. Is it for the advisory services or the building materials. They state after all that they are a construction advisory services enterprise.

• All job positions have preferably female not older than 35 or 40 years old. Any reason why this company is so keen on having only females below a certain age? They might want the females to lure potential male customers to the business and few would suspect them to be dishonest.

• Then the preferably white lady. This is a clear indication of the credibility of the management, if there is any at all.

• It then states 'Bring your CV to the mentioned address before 28th August 2015. Note: Interview upon CV presentation'. For some of the high positions they are recruiting for, it is rather odd that you will have the interview immediately.

Based on the suspicious reasons I have raised, I find it difficult to be fuming over the advert. It is just not worth the energy. On the other hand, had this been a proper well established company then the frustration in me would have hulkalised, but until then I will save it for another day.

The Trouble with Describing Zambia

I had the opportunity to play the role of being a tourist a couple of weeks ago. I was visiting four cities in four different countries. Namely, Paris (France), Brussels (Belgium), Cologne (Germany) and Amsterdam (Netherlands). As I was on this trip as a tourist, I could not help but get a nostalgic feeling about my very own Livingstone. The town that is supposed to be our tourist capital and the contrast was stark and often times it left me frustrated. There is something that we are not doing right with our tourism industry.

Zambia is still relatively unknown to most people outside the African continent. I would think that by mentioning I come from the country that has the Victoria Falls it would immediately click in people's minds that I am referring to Zambia. Nope. Usually the response was, "You are from Zimbabwe?". I had to say, "No Zambia, we share the Victoria Falls with Zimbabwe." And if by any chance the person I was talking to did not know Zimbabwe either, all I had to mention was the name Robert Mugabe and voila, everyone knew him. Surely Zambia cannot be that obscure from the rest of the world that we do not have much to offer the world. Once we have successfully shot down all our lions and cheetahs, I am afraid we may delve into further obscurity.

I will admit despite the song that every president for the last 25+ years has been singing about the diversification of the economy by exploiting the tourism sector, we have hardly made a dent on the global tourism landscape. I was in Livingstone during Easter 2014, and noticed that even though some progress had been made in our tourist capital there was need for it to be accelerated even further. Besides Livingstone is not the cheapest place to be a tourist, especially if you are a local one, with the exception of the falls and museum most activities are pricey. During my four-country trip there were plenty of free things to do in these cities. I was able to grasp a few lessons that I will share.

Paris, France

Wall of Love

Paris is the most visited city in the world and I believe it deserves all the accolades bestowed upon it. There is plenty to do in Paris apart from the must visit to the Eiffel Tower, the city offers plenty of free activities for tourists on a budget. They have well manicured parks, sculptures, the Arc de Triomphe, Champs-Élysée, and the Notre Dame Cathedral. However, I wish to bring your attention to a wall. Yes the Wall of Love. Basically that is all it is a wall with the words 'I Love You' in languages from around the world scribbled on it. You can imagine the number of tourists who trek there to take their pictures. Of course, I was able to find Ndakuyanda, Nimakukonda and Nalikutemwa on it. We need a wall too.

Brussels, Belgium

Waffles

Despite its relatively small size to other capital cities in Europe, Brussels has been able to squeeze out the cash from the tourists by successfully marketing their food. Anchoring this marketing vehicle is their chocolates and waffles. It is all you ever hear about, "You need to taste the chocolates and waffles". Even if you have no desire for chocolates and waffles whatsoever, and chips too, it almost feels like you are committing a grave sin if you do not taste them. Therefore, you are obliged to buy the chocolates and waffles just to tick the box. Imagine if finkubala, inswa, mabuyu, nshima, were marketed in the same way as must taste dishes for every tourist.

Cologne, Germany

Love Lock Bridge

Cologne had a bridge that is known as  the 'Love Lock Bridge'. A similar bridge was also in existence in Paris but the locks were removed two days before I got there. This is simply a bridge where people go to put locks on. However, it is the story behind the placing of the locks that drive thousands of tourists there to put locks on the bridge. The story is that couples go to the bridge and place the lock there as a sign of locking their love. They then toss the key into the Rhine river, signifying that their love will last forever. I admit, a number of them must have broke-up by now, but the gesture itself is worth doing. Once again, imagine if we developed a story that if you go with your loved one to the knife bridge when the falls is in full force and you both get socked and kiss, blessings will shower on your relationship. Something more creative than that can be made up.

Amsterdam, Netherlands

I AMSTERDAM

Words. Words that spelt out I AMSTERDAM pronounced as I AM AMSTERDAM. Kwasila. It is a cliché to take your picture by these letters in Amsterdam but who cares. Thousands still do it. It is almost impossible to get a clear shot of the words because there always people clamouring around it. It has become a must visit place for tourist. Zambia can have something similar, it can be the sculpture of the big five, the map of Southern Province, a tusk, something that we can associate Livingstone or any city with it.

As I was planning the trip, the first thing that came to my mind was, what free things to do. This was not a luxurious trip, when I am rich I will do one. This was purely on a budget. Zambia has many things it can capitalise on with proper marketing. Even though playing parks have almost vanished in the country and the lions and cheetahs are been shot down for fun, there is more that we can use to attract visitors to the country and raise its profile. It just requires a bit of creativity, innovation, weird stories and effective marketing to get the ball rolling. It is also time we enhanced the visibility of the country's other tourists spot and strategically placing sculptures, walls or anything we come up with might be one way of doing so. I am tired of having to describe Zambia as the country that has the Victoria Falls or the country that won the Africa Cup in 2012. One day I should be able to say the country that makes the best nshima, and everyone will know which country am referring to.

Killing Zambia's Lions and Leopards for Fun

Somebody needs to direct Hon. Jean Kapata minister of tourism and arts to the Discovery and Animal Planet channels. According to the Daily Mail Newspaper last week, she just lifted the ban on the hunting of the cats in our national parks. This means that lions and leopards now have their days numbered. It is baffling how such a decision can be made. Does the minister have some information that the rest of the wildlife conservationists do not have, this might be a right time to share it.

 

The minister has stated that the reason for lifting the ban is because of lost profit during the ban that was enforced in 2013 by then minister of tourism and arts Slyvia Masebo. Hon. Kapata claims that it was due to weak regulation, so we must now presume that this weak regulation has been rectified but she did not tell us how. The minister further went on claim that the profits from the trophy hunting would bring profits to help with conservation and help the rural people with their livelihoods. Really. Once again the minister did not tell us how. Say we are to believe her argument that it would indeed bring in profits, how much profits are actually brought in and what benefits to the rural areas does it bring. Employing two or five tour guides does not warrant it to be called development.

 

The government is on an agenda to diversify the economy, but we should not do it at the expense of unsustainable means. This situation is a clear indication of short sightedness on the part of the minister. The numbers of the big cats all around Africa are diminishing and here we are fuelling people's hobbies of killing lions and leopards for the thrill of it. What do we get in exchange for supporting this hobby? According to the World Lions Day website, in 1975 the lion population stood at 250,000 and today it is between 25-30,000 on the continent of Africa. Lions are extinct in Mali, Democratic Republic of Congo, Nigeria and Malawi. We might as well be adding Zambia to that list soon. The numbers have been dwindling by the year. In case the minister has forgotten, tourists come to see lions in Zambia, soon there will be a situation where they will be struggling to even find any lions, or leopards to see. She also did mention that she would allow the killing to reasonable numbers, now who is to determine what is reasonable in the first place. Is it 10, 100, or 1000. One person's definition of reasonable may be different from another person. If the other argument is that we have too many cats in our national parks why not export them instead of killing them. Hey, if someone can be championing the legalising of marijuana for export, we could at least consider getting into the export of lions and leopards.

 

Another issue worth considering is that what message are we sending to the local people who are constantly told, "No poaching". They are told not to kill the elephants and the rhinos. But what are they to make of it when they see someone coming from Europe and taking an aim at the lions and leopards. How do you explain to them that you cannot kill the animals, but people from outside Zambia can. And yet these are the local people who have the right to the land. This is also likely to defeat the efforts made towards protecting endangered species.

 

The decision made by the minister is one that should be reversed immediately. It is a shame and a disappointment in this time that we are failing to protect the resources that we have. Tourism has a significant potential for economic growth, but here we are wanting to kill whatever potential that exists. My great, great grand children should also have a chance to see the lions and leopards. If the minister believes that their too many in our parks, she should give them away to Zoos and other countries, I am sure they would gladly accept the offer. Just because some tour operators are complaining that they are losing business does not mean we should bow to their cries.

  

Accident Museum Next Tourist Attraction

Atase. Floyd Mayweather versus Manny Pacquiao 'Fight of the Century', my foot. Now that I have got that out of my chest, I can move on to more serious matters that are genuinely worthy of my time and deserve someone staying up all night for. Another tragic accident occurred this past week in Kalomo which claimed the lives of eight individuals, seven of whom were from the same family. It seems road traffic accidents have become our Achilles heel and the number of lives that are being lost is alarming. In order to address, this situation the government has decided to come up with a 'genius' idea, why not have an Accident Museum.

 

An Accident Museum, really government, seriously government, is that the best you can come up with. Ok, let us accept for a moment that this Accident Museum idea actually goes ahead just how exactly is it supposed to work.  Is it supposed to act like some tourist attraction where people go check out mangled up cars and how people died or lost a leg. I can just imagine this conversation.

Girlfriend: Honey what are we doing for Valentine's Day?

Boyfriend: Darling today is a special day, am taking you to the Accident Museum.

Anything that has to do with the fear factor hardly works. Look at countries that still have the death penalty for drug traffickers, people still risk it. At best the Accident Museum will just become an educational place for primary school pupils to have a day out. And by the time these pupils reach driving eligibility age they would have forgotten about the museum itself. Quite frankly, I would not find myself going to the museum. I do not want to go and see accident crashes, mashed up cars and being told the gory details of how each accident happened.

 

The gravity of this problem is really a national dilemma that desperately needs a solution. The challenge that government and the Road, Traffic, Safety Agency (RTSA) are faced with are people's attitudes on the road. I have friends who drive their cars, take their speedometers to 200Km/hr and then even have the audacity to get a picture on their phone. Foolish. Or those who boast that they travelled between Lusaka and Ndola in slightly over 2 hours as if it is an accomplishment.  Let us even consider those who after watching Fast and Furious 7 think their cars are some indestructible machines. Changing such type of mindsets is the question that we have to answer.

 

The sad part about this mess is that there many good drivers in Zambia but all it takes is one reckless driver to try and overtake at a curve and that decision ruins the lives of families forever. From the Accident Museum, what will be next perhaps putting humps on every high ways. I personally think one short term measure can be that passengers in cars, buses and any other public transport need to take more responsibility. If a driver is over speeding they need to demand that they reduce their speed. I do not know how many people know the RTSA hotline and actually use it to report reckless driving and what actually happens when someone reports. RTSA may also consider placing camera's on high ways too.

 

The Accident Museum at best will just be there to take up space, but I hardly doubt that it will do anything in stopping the number of road traffic accidents in this country. I also think that this is not just the issue of government or even RTSA and this issue of commanding RTSA to do something by government officials is only saving face. It is a complex issue that  people have found everything and everybody around them to blame for the cause but themselves. The responsibility for preventing and reducing road traffic accidents lies with all of us.

What do you think can be done about the road traffic accident situation in Zambia?

Entrepreneurship is Not A One Size Fits ALL

Six University of Zambia (UNZA) graduates were recently arrested for protesting because they were unemployed. The wore their gowns and were at Arcades Shopping Complex with cardboards with various words that expressed the views of their current situations. The public has not been too kind to them either, many have condemned their act and provided their various reasons why. They have been called lazy, dull, illiterate literates, stupid, and even foolish. Some have even offered them a solution to their problem, start a business. Unfortunately, if I were them I would be very sceptical taking this advice from a person who is an employee.

 

Graduates protesting being unemployed

I do not think that people who are employed  either in government or in the private sector are in the best position to dish out the advice of others becoming entrepreneurs. They cannot be  calling people lazy and request them to be entrepreneurial when they wait for the month end to get paid. They have the security of a job, their pension paid, some even have health insurance and other benefits that go with the jobs . It is like an alcoholic telling a fellow alcoholic how to stop drinking. If some employed people feel that they have a right to dispense this advice, I would suggest they hand in their resignation letters and join the hustle out there.  On the other hand if they were giving advice on how to get and keep a job then they would be in their realm of expertise. I am also against this idea of telling people who are unemployed, start a business. Duh!  If it is that simple wouldn't everyone be doing it. It is like Bill Gates asking the rest of the world why they are not billionaires, it is not easy.

 

There is a tendency to keep telling unemployed people, start a business and make money. They should  go to Kamwala and buy stuff to sell. They are told to think outside the box or even tear the box altogether.  We tell them that they are only seeking white collar jobs that is why they are unemployed. This type of prescriptions do very little to change anyone's situation. This is because there is always the 'How' element missing. People are told to start a business but we do not show them how. We do not show them how they should come up with a business, where to find capital, how to carry out a market research, how to keep their finances instead all we tell them is start a business. And when someone starts and the business collapses we wonder why they never try it again. Business is not a one size fits all kind of arrangement therefore it cannot be given like a painkiller to everyone who is unemployed.

 

The education system has been blamed for training people to be employees. To some extent that is their job isn't it. The universities and colleges are supposed to train people to be teachers, nurses, doctors, accountants, engineers. There are always people who have to work others. Perhaps where our education system has lacked is stretching one's ability to innovate, creativity is usually stifled and questioning is rarely entertained. In the situation of the graduates they have already gone through the education system, the 'damage' has already been done. We can talk about how wrong the education system is but we cannot ignore the big elephant in the room, the graduates are unemployed. It is the problem that needs sorting while we also attempt to rectify the education system.

 

The graduates that protested had a right to protest. There are many like them who are faced with the challenge of unemployment that many governments are still grappling with. Prescribing entrepreneurship as the mother of all solutions to their problems is wrong. Some people do possess the entrepreneurial spirit and others do not. We cannot be telling everyone who is unemployed to start a business and that will magically solve the issues. Maybe we should tell them how to be better job seekers too.

 

 

 

Thou Shall NOT Increase DStv Subscription

It is not every day in Zambia that you will find a group of people coming together for a common cause. The scene is even more rare when it is a campaign against a perceived injustice. Add the force that social media has become,  a campaign can be ignited in a matter of hours. Oh yes, since last week many have seen it necessary to summon the power of Facebook to right a 'wrong' that is about to befall the Zambian population. Unless the people stand united as one, many generations to come will suffer the consequences. This is a campaign of significant proportion that has to be taken. This is not a campaign to stop child marriages, or increase medicines in the hospitals. Neither is it to reduce road traffic accidents or reduce malnutrition. The campaign is against... wait for it.... Increase of DStv subscription. 

 

You know you are part of the middle class when your worries do not include putting food on the table or your children's school fees but the impending hike of the DStv subscription. Last week it was reported that the prices of DStv would be hiked. It was initially rumoured that premium bouquet  would cost K710 however, DStv confirmed that the price would be increased to K631 from K520 as of 1 April 2015. There would also be increases in the other packages. This news was not kindly received by many DStv subscribers, many calling it exploitation by a monopolistic organisation that keeps on showing repeat programmes. The vicious attack was so venomous that the passion oozed out of the words on social media primarily on Facebook. People called it an outrage, despicable, disgusting and just about every deplorable adjective under the sun.

 

Then to translate the distaste for DStv's decision a Facebook page was created called 'Zambians Against High DSTV Rates'. Talk of someone being proactive. In a few days it has over 10,000+ unhappy customers who are determined to take this bull by the horns. Many are calling for the a boycott from paying subscriptions in the month of April. They have vowed to squeeze DStv where it hurts. The boycott has continued to build momentum that the Minister of Information, Hon. Chishimba Kambwili wants to have a meeting with DStv management.

 

I am also quite disappointed at the pending increase in DStv subscription. However, I am not one of the 10,000+ who has liked the page against DStv neither will I be supporting a boycott. The simple reason is I have not been given a convincing reason why I should do it. Many people are arguing Zambia has the highest DStv rates in the region and some have even been bold enough to compare them to South Africa. It is ridiculous. Zambia and South Africa should not be mentioned in the same sentence period. DStv is from South Africa, its subscriber base is miles ahead of what Zambia's is, so surely you cannot compare the two. We have different tax systems in the regions whether it is Zambia, Malawi or Namibia. Therefore, even comparison with other countries outside South Africa is a difficult one to make. I do not think enough information has been provided to make a comparison. It is clear that the Zambian Kwacha against the dollar is depreciating at an alarming rate, this too coupled with inflation are a plausible reason to increase the rates. Some people are calling for a K50 increase. I do not know what DStv's costs are neither are they obliged to tell me. Are people saying that regardless of what expenses DStv encounters they should just increase by K50? This does not make business sense. DStv is a profit making business and not a charity organisation, it is also in a free market economy which allows it the flexibility to charge what it wants. It is playing within the rules of the game.

 

DStv is a choice, a person has the option to pay for it or not. DStv is a luxury and not a basic need. I believe no one is being threatened with their lives if they do not succumb to paying the subscription.  If people believe that the price hike for DStv is too hire, they have a choice to not pay for it. One thing that we must not forget is that DStv is a private entity and therefore, we cannot dictate how it should run its operations. I hope that once the 'Zambians Against DSTV High Rates' are done with their campaign with the same vigour may they campaign against child marriages.

 

P.S.  ZNBC still exists.

Our Shameful Obsession with Alex Muliokela

I remember a time as a child growing up when my friends and I, would mock the neighbourhood mad person. We called him 'chofunta' (mad person) and we would laugh at him as he roamed the streets in tattered clothes and picked food from the garbage while  he talked inaudibly to himself. We teased each other that we would be like 'chofunta' when we grew up. I think of that time now and shudder in disgust at the naïve, insensitive little boy I was. I did not understand what mental illness was, and did what everyone did and some still do. Laugh it away. This is why when I see the way Alex Muliokela is being paraded for our entertainment, it brings back memories.

 

Alex Muliokela

This whole fiasco initially began as a joke, when Alex Muliokela was the 'president' of the Poor Peoples Party and would contest the by-elections that resulted from the death of president Michael Sata. His campaign strategy was to give every citizen K1,000 and how he was going to do this was to print more money. It was then revealed that the Poor Peoples Party was neither a registered party nor did he have the finances required by the Electoral Commission of Zambia. He was not on the ballot paper.  This is where this Alex Muliokela drama should have ended. Instead it only grew stronger.

 

Muvi TV had him on their The Assignment programme, people took photographs with him and posted on Facebook, vendors cheered for him in the streets. He had developed a false celebrity status. People where not celebrating him because of his achievements or a hit song he had released. No, people did so to see how far his ridiculous statements could go. And he duly obliged asking people to write his name on the ballot papers and mark X. The elections are over but still Muliokela continues to garner unnecessary attention. He is claiming that the UN told him he won the elections.

 

Alex Muliokela has become everyone's laughing stock like a man at a circus for our amusement. We know the right buttons to push to get the responses we shall share on Whatsapp. He is the living comedy show that entertains us. We have selfishly turned this man's woes into our daily dosage of enjoyment. We have filled him with the false impression that he loved, and yet as soon as he is done making us laugh we shall move on with our lives. Where will that leave him?

 

There are many like me, who believe that rather than fuel this Alex Muliokela theatre, he should be helped. I am not a specialist, but Alex Muliokela may have a mental problem. He needs to be treated and assisted. Rather than people finding more ways in which the man can humiliate himself, they should be the hand that help him to recovery. The government, social workers and non-governmental organisations should look into this matter. We cannot allow Muliokela to continue being paraded for our pleasure. This is a human being for crying out loud, and he deserves to be treated with dignity. This brings me to another aspect of our current society, we do not consider mental problems as illnesses. We do what we have always done, laugh it away. Until we begin to realise that mental illness is a serious problem, we shall always think that it can be waved away with a  wand. He may need to be helped to ascertain whether he is mentally ill or not. If he is, the right medication or assistance to be provided. Alex Muliokela is a joke that isn't funny anymore. He should never have been a joke in the first place.